From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits.
One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free.
In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora.
Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29
For all Style Out There episodes, go to: http://bit.ly/Style-Out-There
For the latest trends and videos, visit: http://refinery29.com
Like Refinery29 on Facebook: http://facebook.com/refinery29
Follow Refinery29 on Twitter: http://twitter.com/refinery29
Heart Refinery29 on Instagram: http://instagram.com/refinery29
Refinery29 - Official Site
Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. Read on for breaking entertainment news, fashion tips, health, and more.
Refinery29 - YouTube
Refinery29 is a female-focused lifestyle destination bringing its audience regularly programmed inspiration to live their best lives! Our channel is dedicated to delivering the latest in topics ...
Refinery29 (@Refinery29) | Twitter
The latest Tweets from Refinery29 (@Refinery29). The catalyst for women to feel, see, and claim their power. We cover news, fashion, beauty, entertainment, wellness, and more. tips[at]refinery29[dot]com. New York, NY
29Rooms from Refinery29 - Official Site
CREATED IN COLLABORATION WITH VISIONARY ARTISTS AND PARTNERS! This year, 29Rooms is all about you. Within our space, artists, partners, and visionaries bring their ideas to life through interactive installations, performances, and activities designed to unlock your imagination and dare you to dream bigger.
Careers — Refinery29
make magic Our team strives to help women reach their unlimited potential every day. The passion and commitment to that mission lives through everything we do.
Women’s Media Is a Scam | The New Republic
This week Refinery29, a lifestyle website for women, came crashing into the public consciousness via an unpleasant installment of its “Money Diaries” column. In it, a 21-year-old HR intern ...
Refinery29 - New York City, NY - Inc.com
Refinery29. A lifestyle digital media company offers daily updates on the latest news, trends and shopping deals in fashion, beauty and entertainment.
Style Out There - Tokyo: Harajuku's Dark Turn | Facebook
Style Out There — with Connie Wang. Sp S on S so S red S · February 5 · **TRIGGER WARNING** Tokyo's Harajuku street might be most well-known for cartoon characters, sparkles, & rainbows — the hallmark of its "kawaii," or cute, aesthetic — but more recently a darker subculture has emerged. In an offshoot style called yami kawaii ...