make it

We'll find a shirt that's just for you :)

What's your name?

What Harajuku Girls Really Look Like | Style Out There | Refinery29

1,2 M
4,3 K

From Gothic Lolitas to Yoyogi Rockabillies, the Tokyo neighborhood of Harajuku is a wellspring of some of the world's most unique and extreme fashion trends. Rife with restaurants, shops, and cafes, it's a hangout 'hood for the city's youth, whose style is confined to uniforms from elementary school through to high school graduation. And, perhaps to rebel from such strict sameness, they spend their weekends seeing how far they can push the limits.

One of the oldest and most pervasive Harajuku style groups is Decora, characterized by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colors and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty bandaid). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free.

In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi, Junnyan, and Shoichi Aoki, the founder of FRUiTS magazine, to peel back the rainbow-colored stickers and uncover the depth behind Decora.

Subscribe to the Refinery29 channel:

For all Style Out There episodes, go to:

For the latest trends and videos, visit:

Like Refinery29 on Facebook:

Follow Refinery29 on Twitter:

Heart Refinery29 on Instagram:

Refinery29 is a modern woman's destination for how to live a stylish, well-rounded life. Read on for breaking entertainment news, fashion tips, health, and more.

Stylish Hair Accessories Look Coolest In Messy Bun
Once the status symbol of the prim and proper, hair accessories officially belong to the cool girls of 2018. And we're seeing them everywhere, from the red carpet to the runway.

Refinery29 is the latest digital-media company to have ...
BI Prime: Refinery29 is the latest digital-media company to have layoffs. The company issued a memo on Thursday detailing cuts across the board.

Meet Refinery29
Refinery29 is the leading global media company focused on young women. We inspire, entertain, and empower our audience through optimistic and diverse storytelling, experiences, and points of view.

Refinery29 29Rooms Los Angeles: Turn It Into Art opening ...
Entertainment ; Refinery29 29Rooms Los Angeles: Turn It Into Art opening night party

NBCUniversal adds Refinery29 to its growing list of ...
Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more.

Cultural Judaism - Wikipedia
Cultural Judaism encourages individual thought and understanding in Judaism.Its relation to Judaism is through the history, civilization, ethical values and shared experiences of the Jewish people.

NBC 6 South Florida | NBC 6 South Florida - Local News ...
South Florida local news, national news and South Florida breaking news stories. Get the latest about South Florida business, South Florida sports, South Florida traffic, South Florida weather, South Florida health news and South Florida events on NBC South Florida.